OrthoFX sought a partnering agency to assist in repositioning itself, emphasizing its doctor-driven clear aligner experience. By expanding the styleguide to align with WCAG accessibility standards, the revamped website now boasts improved navigation while elegantly capturing the founder's vision and company ethos. The collaboration with OrthoFX spanned various services, including custom illustrations, service designs, and a comprehensive digital transformation of the corporate website. Operating as an extension of the in-house design team, the teams closely collaborated to address diverse design needs. Employing Rapid Sprint planning and execution, along with Lean UX principles, successfully achieved project goals and timelines. Direct visibility for all team members facilitated swift and continuous iteration through ongoing communication across a spectrum of stakeholders at OrthoFX.