In response to the brand's goal of shifting away from non-returnable PET bottles and promoting clean drinking water access through the DRINK & DONATE foundation, we meticulously designed and developed a distinctive e-commerce platform. Aligned with Swiss standards for design and user experience excellence, the platform integrated Brand Identity and Visual Direction. Employed agile project management and delivery methodologies, the project ensured flexibility and adaptability throughout its execution. The e-commerce design system, a product of this agile approach, was carefully crafted to reflect the brand's innovative and sustainable essence. Alongside a comprehensive Social Media and Content Strategy, the platform aimed to amplify the brand's online presence and underscore its commitment to sustainability.